CreativaMente is a company that designs, produces and sells board games. We o er opportunities of entertainment and learning for adults and children.
Our philosophy is “Ludo Ergo Sum” (I play therefore I am): the game is an instrument of growth and socialization to improve personal and interpersonal skills.
We were born in 2002. We create games for di erent ages about many elds of knowledge, such as: Math, Logics, Languages, Grammar, History, Geography, Arts, Music, Colors, Ecology, Science, Yoga. Through our games people can live funny moments with friends, but they can also learn and discover new things. Our games inspire creativity, intelligence and imagination, giving the opportunity to spend time all together.
We are a team of enthusiastic people and we follow each step in the development of our games. From the rst idea to the engagement of domain experts, from the rst prototypes and the play-test, to the selection of best materials and corresponding suppliers.
All components of our games are made in Italy with high quality materials, involving companies in our area, with a farm-to-table approach.
Once the components are delivered to our factory, we assembly the nal products within our workshop and stock them in our warehouse.
From our headquarters in Concorezzo (Monza) we distribute our products by carefully selecting the toyshops and the bookstores that will give our games the proper value.
Besides being publishers we are also distributors. We have our own sales network with three sales reps covering the North East, North West and the Center of Italy respectively. They work only for us and therefore they perfectly know our catalog. This is something that differentiates us from other italian distributors.
Another big difference is that we prefer quality over quantity and we made the strategic choise of distributing only few brands. In this way we can manage the distributed products with the same level of care as if they were our own products. These are the brands that we have chosen, because they share our philosophy:
- Bambino LÜK and Mini LÜK from Germany (2008). Invented by the publisher Westermann fty years ago, they are based on an easy but exciting idea, that helps the child with a self-assessment mechanism;
- AladinE from France (2010). Specialized for more than twenty years in professional stamps, they use their long experience to create high quality stamps and creative games for children;
- Milaniwood (2014). With a team of young designers, they invent wooden toys, games and objects, and produce everything in Italy;
- Mosaikit from Tunisia (2018). They are a family of creative kits with which you can create your own mosaic. They contain cement and real stones to compose the artifact.
Our catalog consists of more than 30 games. About 10 of them are localized into other languages and successfully exported, for the moment, in these countries: France, United Kingdom, Switzerland, Belgium, Poland, Hungary, Portugal, Canada, Hong-Kong, Israel and Singapore.
Our know-how regarding the design and the production of games has led us to develop games for important companies such as: BVLGARI, Grom, Poste Italiane and A2A.
We believe that staying in touch with our community is vital and for this reason we give great importance to social media marketing. We have a dedicated team who promptly answers to all requests and speci c questions.
We are indeed very active in terms of events: trade shows, in-store demonstrations, laboratories with children, tournaments with our games and meetings within libraries and schools.
CreativaMente Scuola is a project whose main goal is to make our games enter the Schools, as well as the clinical/professional settings (educators, speech & language therapists, developmental psychologists) and also libraries or even our children’s bedrooms.
In order to do that, we decided to focus on the bene ts that the game develops when it is used in the educational domain rather than the domestic one. Therefore we did develop a methodology, called “A che gioco giochiamo” (that in Italian means “What shall we play”), in order to give our games a technical/ scienti c framework.
The methodology applies the principles of metacognition to games. Its scienti c base is taken from the pedagogy of mediation of Reuven Feuerstein, from which it takes both the concept of cognitive modi ability and the plasticity of man in continuous evolution in the environment.
Using our methodology we made a technical document for each game, called “Cognitive Sheet”, that highlights which cognitive and psychomotor functions are involved in the di erent game situations.
In simple words, we have rated the 12 psychomotor and cognitive functions that we have considered preeminent in the processes that are activated by playing, such as motor skill, explorative behaviour, hypothetical thinking, verbal skills and relevant data selection. The innovation is that, for each of these functions: a) we analyze the game, rather than the child; b) we evaluate the function in positive terms (i.e., stimulus given by the game) rather than negative ones (i.e., impairments of the child).